Facebook Linkedin Instagram Youtube

How To Use Instagram For Small Business

Social Media has become a powerful marketing tool in every business nowadays. One of the common usages is Facebook, Linkedin, and Instagram. But in this blog, we will focus on how to use Instagram for your brand. Instagram is arguably growing up to be the most powerful social media platform around. Huge companies like Coca-Cola, Starbucks, and Nike dominate the space. Companies with established followings seem to have no problems getting engagement and results. But how can you use Instagram for small businesses? If you are not using it yet for your small business, you’re missing out on a potential gold mine of opportunities.


Why is Instagram for small business great? Facts about Instagram.

Using Instagram can put your small business in front of the right audience. I have discovered many new brands over Instagram myself. Their gorgeous pictures were the first step in convincing me to visit their website and make a purchase. What sets Instagram apart as a social media platform is the ability for businesses to show their products without overtly advertising them.

“With over 1 billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in the United States, India, and Brazil, which have over 130 million, 100 and 91 million Instagram users each. In the United States, the number of Instagram users is projected to surpass 130 million MAU in 2022.” source statista. 

It is also one of the most downloaded mobile apps worldwide as of January 2020.

Why should you have an account on Instagram?

If you’re a brand looking to create a following on Instagram and use the platform strategically, you’re going to need an Instagram business profile. Instagram lets you connect your other profiles so that your new posts can get published to those accounts automatically. It’s a good idea to connect your company’s social accounts. This is particularly true if you already have social media profiles with a strong following. You can push your followers on Facebook, Twitter, Tumblr and other sites to your new Instagram account.


How to be found on Instagram?

First, the Hashtag. When you add hashtags to your posts, they can appear when people are searching for that hashtag. This will increase your discoverability with different audiences. You can use a variety of hashtags on your posts and stories, so your posts can reach different communities.

Another way is to use the location tool. If you have a physical store, you can tag the location of your business which could give you more exposure.

How to engage with your users?

Create relevant content. Just focus on the solution you provide, not the products you sell. On Instagram, it’s essential to add value to your customers and look pretty while you do it. Add an image that shows what you do in a creative way.

Try Instagram Stories. One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. It became available to all businesses globally in March 2017. You can use these to target new audiences and add CTAs to your collages which can be especially useful for promotions.

Collaborate and @mention others. Instagram is one of the strongest social media channels for highlighting collaborators and sharing customer success stories. Take into account that not everyone is monitoring hashtags on social media, so tagging an account is usually a better choice if you want to get noticed.

With more than 1 billion monthly active users, it’s no wonder most of the biggest companies are using Instagram. With the right Instagram marketing plan, you can drive great returns for your brand.

Good luck connecting with your audience and using all the tools that are now available. You’ll do great!

RELATED POSTS

How to create secure passwords

How to create secure passwords

Weak passwords are one of the biggest security risks to your business. Why? Because cyber criminals are getting smarter than ever before. If they manage to crack just one password, they could gain access to your sensitive business data, financial information, or even gain control of your entire system. Cyber criminals use automated tools to guess passwords, allowing them to try out millions of combinations in seconds. So, if you’re using something like “Password123” or “CompanyName2025”, you’re practically handing them the keys to your business. A compromised password can lead to big issues, such as: • Data breaches • Financial losses • Identity theft • Reputation damage But how do you create strong passwords without driving yourself (and your team) mad? Think of your password like a secret recipe, where only you should know the ingredients. It should: • Be at least 14 characters long (the longer, the better) • Include a mix of uppercase and lowercase letters • Contain a few numbers and symbols (like @, $, %, or &) • Not contain any common words or easily guessable information (like birthdays, names, or the word “password”) Instead of using a single word, you could try a passphrase – a short, random sentence that only you would understand. For example, instead of “Sailing2025”, try something like “Coffee&CloudsAreGreat9!”. This is much harder to crack, yet still easy to remember. You should also steer clear of these common mistakes: • Using personal info (your name, birthday, business name, etc.) • Reusing the same passwords across multiple accounts • Using simple sequences (“123456” or “abcdef”) • Storing passwords in an easily accessible place (like a sticky note on your desk) If remembering unique passwords for every account sounds impossible, there is another option: Password managers. These generate strong passwords, store them securely and autofill them for you. With a password manager, you only need to remember one strong master password for the manager app itself. The rest are encrypted and stored safely, reducing the risk of data breaches. Even the strongest password isn’t foolproof, which is why multi-factor authentication (MFA) is also important. MFA requires a second form of verification, like a one-time code sent to your phone or generated from an authentication app. If you have employees accessing your business systems, it’s a good idea to have a password policy in place to explain your rules and why they’re important. This should include: • Unique passwords for each system and account • Regular security training on password best practices • Business-wide use of MFA for critical systems • Scanning for compromised passwords regularly By making password security a priority, you can reduce the chances of a cyber attack creating a nightmare for your business. And if you need help making your business more secure, get in touch.
Read more
Beware these common ‘malvertising’ attacks

Beware these common ‘malvertising’ attacks

Ever clicked an online ad and wondered afterwards if it was a scam?… most of us have – and cyber criminals want us to keep doing it. Here’s what to look out for to stop your business’s data (and profits) falling into the wrong hands…
Read more

Share this article?

Leave a Comment

Your email address will not be published. Required fields are marked *

RELATED POSTS

How to create secure passwords

How to create secure passwords

Weak passwords are one of the biggest security risks to your business. Why? Because cyber criminals are getting smarter than ever before. If they manage to crack just one password, they could gain access to your sensitive business data, financial information, or even gain control of your entire system. Cyber criminals use automated tools to guess passwords, allowing them to try out millions of combinations in seconds. So, if you’re using something like “Password123” or “CompanyName2025”, you’re practically handing them the keys to your business. A compromised password can lead to big issues, such as: • Data breaches • Financial losses • Identity theft • Reputation damage But how do you create strong passwords without driving yourself (and your team) mad? Think of your password like a secret recipe, where only you should know the ingredients. It should: • Be at least 14 characters long (the longer, the better) • Include a mix of uppercase and lowercase letters • Contain a few numbers and symbols (like @, $, %, or &) • Not contain any common words or easily guessable information (like birthdays, names, or the word “password”) Instead of using a single word, you could try a passphrase – a short, random sentence that only you would understand. For example, instead of “Sailing2025”, try something like “Coffee&CloudsAreGreat9!”. This is much harder to crack, yet still easy to remember. You should also steer clear of these common mistakes: • Using personal info (your name, birthday, business name, etc.) • Reusing the same passwords across multiple accounts • Using simple sequences (“123456” or “abcdef”) • Storing passwords in an easily accessible place (like a sticky note on your desk) If remembering unique passwords for every account sounds impossible, there is another option: Password managers. These generate strong passwords, store them securely and autofill them for you. With a password manager, you only need to remember one strong master password for the manager app itself. The rest are encrypted and stored safely, reducing the risk of data breaches. Even the strongest password isn’t foolproof, which is why multi-factor authentication (MFA) is also important. MFA requires a second form of verification, like a one-time code sent to your phone or generated from an authentication app. If you have employees accessing your business systems, it’s a good idea to have a password policy in place to explain your rules and why they’re important. This should include: • Unique passwords for each system and account • Regular security training on password best practices • Business-wide use of MFA for critical systems • Scanning for compromised passwords regularly By making password security a priority, you can reduce the chances of a cyber attack creating a nightmare for your business. And if you need help making your business more secure, get in touch.
Read more
Beware these common ‘malvertising’ attacks

Beware these common ‘malvertising’ attacks

Ever clicked an online ad and wondered afterwards if it was a scam?… most of us have – and cyber criminals want us to keep doing it. Here’s what to look out for to stop your business’s data (and profits) falling into the wrong hands…
Read more
Copy of UKUSApr25 - Social image
Imagine having an assistant that organized your inbox, summarized meetings and documents, or even analyzed business data without complaining.
Read more

Stay Connected

Subscribe to our Technology Insider

Signup for our Technology Insider to get the latest news, updates and amazing offers delivered directly to your inbox.

Contact us

We'd love to hear from you!

Get in touch with one of our team members who is ready to assist you in your need.

Department:

"Your Needs, Our Services."

Business Hours

  • Mon - Fri 8:00am – 5:00pm EST
    Sat - Sun Closed

Contact

  • team@nolimitsmedia.com
  • 1-855-LIM-ITS0 (546-4870)
    1-804-510-0557
  • 6933 Commons Plaza
    Box #814
    Chesterfield, Virginia 23832

Follow Us On Social Media

Facebook Linkedin Instagram Youtube

"Your Needs, Our Services."

Business Hours

Mon – Fri 8:00am – 5:00pm EST
Sat – Sun Closed

Contact

team@nolimitsmedia.com

1-855-LIM-ITS0 (546-4870)
1-804-510-0557

6933 Commons Plaza
Box #814
Chesterfield, Virginia 23832

Follow Us On Social Media

Facebook Linkedin Instagram Youtube
Scroll to Top