Improving Your Brand This New Year

With the New Year approaching quickly, you may have in your mind set on holiday parties and vacation days. If you haven’t focused thoughts on your brand, you could start 2017 with a fizzle instead of a bang. See, branding has never been more important, especially now that companies have the ability to reach buyers at any time of the day or night. You cannot stand out from the crowd if you haven’t developed your unique brand identity.

So, how can you be sure you’re ready to ring in another year? Make these branding resolutions and you can welcome 2017 with confidence.

Clearly Defined Mission

Too many companies out there start or build business out of making money. When your thoughts are of starting a business with the sole intention of raking in the dough, you are already paddling backward. Without a clear reason as to why you star a business, a clear reason for existing, a mission in mind for solving buyer’s problems, you are destined to struggle. You will spend the life of your company lowering our prices to beat out the brands that really speak to people.

Marketing Consistency

Developing branding and marketing strategies will be pointless if the two don’t mesh. In 2017, it will be more important than ever for your marketing outlets to reflect your brand. Consumers are very particular to a good branding.

When consumers connect with brands through social media, read your blog, or view your advertisements, they do so with particular expectations. With consistent branding across all channels, you can build relationships with these buyers.

Complementary Personal Brand

As a business owner, your personal brand is as important the company’ brand. Having concentrated on developing your mission as to why is it important to improve your brand. Even more importantly, how it reflects the vision of your company.

Giving consumers a face behind the brand is essential for building relationships. Considering the points above as consumers relate to your company, consider also how they apply to your public persona. Your unique value is a characteristic or mission that sets you apart from other business owners and executives.

Your personal brand should also be consistent across all marketing channels, too.

Branding will only become important in the coming years. It serves as a guide to understanding the purpose of business objectives. The effectiveness of brand doesn’t just happen before the purchase. Thus, the effectiveness of brand doesn’t just happen before the purchase, but it’s also about the experience it gives a consumer.

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Weak passwords are one of the biggest security risks to your business. Why? Because cyber criminals are getting smarter than ever before. If they manage to crack just one password, they could gain access to your sensitive business data, financial information, or even gain control of your entire system. Cyber criminals use automated tools to guess passwords, allowing them to try out millions of combinations in seconds. So, if you’re using something like “Password123” or “CompanyName2025”, you’re practically handing them the keys to your business. A compromised password can lead to big issues, such as: • Data breaches • Financial losses • Identity theft • Reputation damage But how do you create strong passwords without driving yourself (and your team) mad? Think of your password like a secret recipe, where only you should know the ingredients. It should: • Be at least 14 characters long (the longer, the better) • Include a mix of uppercase and lowercase letters • Contain a few numbers and symbols (like @, $, %, or &) • Not contain any common words or easily guessable information (like birthdays, names, or the word “password”) Instead of using a single word, you could try a passphrase – a short, random sentence that only you would understand. For example, instead of “Sailing2025”, try something like “Coffee&CloudsAreGreat9!”. This is much harder to crack, yet still easy to remember. You should also steer clear of these common mistakes: • Using personal info (your name, birthday, business name, etc.) • Reusing the same passwords across multiple accounts • Using simple sequences (“123456” or “abcdef”) • Storing passwords in an easily accessible place (like a sticky note on your desk) If remembering unique passwords for every account sounds impossible, there is another option: Password managers. These generate strong passwords, store them securely and autofill them for you. With a password manager, you only need to remember one strong master password for the manager app itself. The rest are encrypted and stored safely, reducing the risk of data breaches. Even the strongest password isn’t foolproof, which is why multi-factor authentication (MFA) is also important. MFA requires a second form of verification, like a one-time code sent to your phone or generated from an authentication app. If you have employees accessing your business systems, it’s a good idea to have a password policy in place to explain your rules and why they’re important. This should include: • Unique passwords for each system and account • Regular security training on password best practices • Business-wide use of MFA for critical systems • Scanning for compromised passwords regularly By making password security a priority, you can reduce the chances of a cyber attack creating a nightmare for your business. And if you need help making your business more secure, get in touch.

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Weak passwords are one of the biggest security risks to your business. Why? Because cyber criminals are getting smarter than ever before. If they manage to crack just one password, they could gain access to your sensitive business data, financial information, or even gain control of your entire system. Cyber criminals use automated tools to guess passwords, allowing them to try out millions of combinations in seconds. So, if you’re using something like “Password123” or “CompanyName2025”, you’re practically handing them the keys to your business. A compromised password can lead to big issues, such as: • Data breaches • Financial losses • Identity theft • Reputation damage But how do you create strong passwords without driving yourself (and your team) mad? Think of your password like a secret recipe, where only you should know the ingredients. It should: • Be at least 14 characters long (the longer, the better) • Include a mix of uppercase and lowercase letters • Contain a few numbers and symbols (like @, $, %, or &) • Not contain any common words or easily guessable information (like birthdays, names, or the word “password”) Instead of using a single word, you could try a passphrase – a short, random sentence that only you would understand. For example, instead of “Sailing2025”, try something like “Coffee&CloudsAreGreat9!”. This is much harder to crack, yet still easy to remember. You should also steer clear of these common mistakes: • Using personal info (your name, birthday, business name, etc.) • Reusing the same passwords across multiple accounts • Using simple sequences (“123456” or “abcdef”) • Storing passwords in an easily accessible place (like a sticky note on your desk) If remembering unique passwords for every account sounds impossible, there is another option: Password managers. These generate strong passwords, store them securely and autofill them for you. With a password manager, you only need to remember one strong master password for the manager app itself. The rest are encrypted and stored safely, reducing the risk of data breaches. Even the strongest password isn’t foolproof, which is why multi-factor authentication (MFA) is also important. MFA requires a second form of verification, like a one-time code sent to your phone or generated from an authentication app. If you have employees accessing your business systems, it’s a good idea to have a password policy in place to explain your rules and why they’re important. This should include: • Unique passwords for each system and account • Regular security training on password best practices • Business-wide use of MFA for critical systems • Scanning for compromised passwords regularly By making password security a priority, you can reduce the chances of a cyber attack creating a nightmare for your business. And if you need help making your business more secure, get in touch.
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