Whether you own a small-medium size business, branding on Pinterest is an important part of having a successful marketing strategy. I am here to tell you about an unbelievable social channel that you might just be overlooking – Pinterest. That’s right! In this article, we will answer the WHY of having Pinterest as a part of your marketing strategy.

If you have never used it, you may think it is just a gallery where your mom looks to get ideas about birthday parties, home decoration, DIY, recipes, style inspiration, and much more.  With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration BUT it’s much more than that. Pinterest is a platform that helps users find photos of new products and provides them with new ideas. Study shows that 55% of users log in with the intention of finding a product. Hmmm.. sounds interesting right?


Pinterest is a great resource for businesses. It can give you a wider reach and range for your audience. Here are some great reasons why does every business need Pinterest?

1. It has over 400 Million active users every month based on Pinterest Newsroom and it might double for the years to come — we are in a digital world now, everything is done online, so I am pretty sure these numbers will double by next year. Now that you are aware of the average Pinterest users, you have a better understanding of why Pinterest is beneficial to your business.

2. Pinterest can help you increase traffic to your website.  Pinterest is a powerful yet highly underrated platform when it comes to generating traffic for businesses. It covers a wide range of topics and is a significant driver of organic traffic across many industries. Try to craft Pins that are useful to other users and link them with your website. It is also important to incorporate SEO-friendly keywords in your description and be as concise as possible., This helps Pinterest’s algorithm understand what your Pins are about and rank them highly on users’ feeds. Believe me, it will drive traffic back to your site.

3. It will help strengthen your brand. How does this happen? Pinterest can help you strengthen your brand by bookmark mentions of your brand and products. This can help promote engagement, trust, and as I’ve mentioned, strengthen your brand. It will also make you stand out from your competitors if you are regularly seeking out and engaging with your customers. Brands must reply and comment on Pins. Comments are one of the strongest signals that people are appealing with a particular Pin. Spending some time engaging with your community and audience will increase your followers, brand loyalty, and other benchmarks that supply the growth of your brand on Pinterest.

4. Pinterest content has a longer shelf life than other sites. Content posted on Facebook or Twitter has an average lifespan of a few hours. Reports published that Pinterest content can have a shelf life of 30 days or more. It is a great platform to provide engaging content for some of the most motivated shoppers online.