Why Does Every Business Need Pinterest?

Whether you own a small-medium size business, branding on Pinterest is an important part of having a successful marketing strategy. I am here to tell you about an unbelievable social channel that you might just be overlooking – Pinterest. That’s right! In this article, we will answer the WHY of having Pinterest as a part of your marketing strategy.

If you have never used it, you may think it is just a gallery where your mom looks to get ideas about birthday parties, home decoration, DIY, recipes, style inspiration, and much more.  With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration BUT it’s much more than that. Pinterest is a platform that helps users find photos of new products and provides them with new ideas. Study shows that 55% of users log in with the intention of finding a product. Hmmm.. sounds interesting right?

Why does every business need Pinterest?
Pinterest is a great resource for businesses. It can give you a wider reach and range for your audience. Here are some great reasons why does every business need Pinterest?

1. It has over 400 Million active users every month based on Pinterest Newsroom and it might double for the years to come — we are in a digital world now, everything is done online, so I am pretty sure these numbers will double by next year. Now that you are aware of the average Pinterest users, you have a better understanding of why Pinterest is beneficial to your business.

2. Pinterest can help you increase traffic to your website.  Pinterest is a powerful yet highly underrated platform when it comes to generating traffic for businesses. It covers a wide range of topics and is a significant driver of organic traffic across many industries. Try to craft Pins that are useful to other users and link them with your website. It is also important to incorporate SEO-friendly keywords in your description and be as concise as possible., This helps Pinterest’s algorithm understand what your Pins are about and rank them highly on users’ feeds. Believe me, it will drive traffic back to your site.

3. It will help strengthen your brand. How does this happen? Pinterest can help you strengthen your brand by bookmark mentions of your brand and products. This can help promote engagement, trust, and as I’ve mentioned, strengthen your brand. It will also make you stand out from your competitors if you are regularly seeking out and engaging with your customers. Brands must reply and comment on Pins. Comments are one of the strongest signals that people are appealing with a particular Pin. Spending some time engaging with your community and audience will increase your followers, brand loyalty, and other benchmarks that supply the growth of your brand on Pinterest.

4. Pinterest content has a longer shelf life than other sites. Content posted on Facebook or Twitter has an average lifespan of a few hours. Reports published that Pinterest content can have a shelf life of 30 days or more. It is a great platform to provide engaging content for some of the most motivated shoppers online.









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Weak passwords are one of the biggest security risks to your business. Why? Because cyber criminals are getting smarter than ever before. If they manage to crack just one password, they could gain access to your sensitive business data, financial information, or even gain control of your entire system. Cyber criminals use automated tools to guess passwords, allowing them to try out millions of combinations in seconds. So, if you’re using something like “Password123” or “CompanyName2025”, you’re practically handing them the keys to your business. A compromised password can lead to big issues, such as: • Data breaches • Financial losses • Identity theft • Reputation damage But how do you create strong passwords without driving yourself (and your team) mad? Think of your password like a secret recipe, where only you should know the ingredients. It should: • Be at least 14 characters long (the longer, the better) • Include a mix of uppercase and lowercase letters • Contain a few numbers and symbols (like @, $, %, or &) • Not contain any common words or easily guessable information (like birthdays, names, or the word “password”) Instead of using a single word, you could try a passphrase – a short, random sentence that only you would understand. For example, instead of “Sailing2025”, try something like “Coffee&CloudsAreGreat9!”. This is much harder to crack, yet still easy to remember. You should also steer clear of these common mistakes: • Using personal info (your name, birthday, business name, etc.) • Reusing the same passwords across multiple accounts • Using simple sequences (“123456” or “abcdef”) • Storing passwords in an easily accessible place (like a sticky note on your desk) If remembering unique passwords for every account sounds impossible, there is another option: Password managers. These generate strong passwords, store them securely and autofill them for you. With a password manager, you only need to remember one strong master password for the manager app itself. The rest are encrypted and stored safely, reducing the risk of data breaches. Even the strongest password isn’t foolproof, which is why multi-factor authentication (MFA) is also important. MFA requires a second form of verification, like a one-time code sent to your phone or generated from an authentication app. If you have employees accessing your business systems, it’s a good idea to have a password policy in place to explain your rules and why they’re important. This should include: • Unique passwords for each system and account • Regular security training on password best practices • Business-wide use of MFA for critical systems • Scanning for compromised passwords regularly By making password security a priority, you can reduce the chances of a cyber attack creating a nightmare for your business. And if you need help making your business more secure, get in touch.

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Weak passwords are one of the biggest security risks to your business. Why? Because cyber criminals are getting smarter than ever before. If they manage to crack just one password, they could gain access to your sensitive business data, financial information, or even gain control of your entire system. Cyber criminals use automated tools to guess passwords, allowing them to try out millions of combinations in seconds. So, if you’re using something like “Password123” or “CompanyName2025”, you’re practically handing them the keys to your business. A compromised password can lead to big issues, such as: • Data breaches • Financial losses • Identity theft • Reputation damage But how do you create strong passwords without driving yourself (and your team) mad? Think of your password like a secret recipe, where only you should know the ingredients. It should: • Be at least 14 characters long (the longer, the better) • Include a mix of uppercase and lowercase letters • Contain a few numbers and symbols (like @, $, %, or &) • Not contain any common words or easily guessable information (like birthdays, names, or the word “password”) Instead of using a single word, you could try a passphrase – a short, random sentence that only you would understand. For example, instead of “Sailing2025”, try something like “Coffee&CloudsAreGreat9!”. This is much harder to crack, yet still easy to remember. You should also steer clear of these common mistakes: • Using personal info (your name, birthday, business name, etc.) • Reusing the same passwords across multiple accounts • Using simple sequences (“123456” or “abcdef”) • Storing passwords in an easily accessible place (like a sticky note on your desk) If remembering unique passwords for every account sounds impossible, there is another option: Password managers. These generate strong passwords, store them securely and autofill them for you. With a password manager, you only need to remember one strong master password for the manager app itself. The rest are encrypted and stored safely, reducing the risk of data breaches. Even the strongest password isn’t foolproof, which is why multi-factor authentication (MFA) is also important. MFA requires a second form of verification, like a one-time code sent to your phone or generated from an authentication app. If you have employees accessing your business systems, it’s a good idea to have a password policy in place to explain your rules and why they’re important. This should include: • Unique passwords for each system and account • Regular security training on password best practices • Business-wide use of MFA for critical systems • Scanning for compromised passwords regularly By making password security a priority, you can reduce the chances of a cyber attack creating a nightmare for your business. And if you need help making your business more secure, get in touch.
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